Twenty subscriptions, ninety days, one spreadsheet. We paid for pages across every price tier to answer the obvious question: what do you actually get for the money?
Average subscription: $12.40/month. Average delivery: 14 posts monthly, of which about 6 were full workouts. That is roughly $2 per workout — against $50-150 for a single in-person training session. On pure content volume, the math is not even a contest.
16 of 20 creators answered a training question in DMs within 48 hours. Two sent back genuinely detailed form corrections. A personal trainer bills $80+/hour for that. This was the biggest hidden value in the test — and the least advertised.
Accountability. Nobody checks whether you actually trained. Three months in, the subscriptions we stopped opening were the ones where we needed external pressure, not more content. If that is you, a live coach or a training partner still beats any subscription.
Worth it if you are self-directed and want programming plus a direct line to someone who knows more than you. Not worth it as a motivation purchase — motivation is the one thing the format cannot deliver.
RankingsWe went through 80+ fitness model pages this summer. These are the ones actually worth the subscription.
GuideFree pages are usually bait for paid PPV. We found the exceptions — accounts where the free feed alone is worth it.
GuideA framework for picking a creator before you pay: goals, credentials, content checks and the price math.